The Berlin-based label After March is not only chic, but also a call-to-arms statement in support of slow fashion: these hand-picked shirts from local vintage stores are revved up by turning the arms into wings!
For April von Stauffenberg, it was a long road that led her to her own slow fashion label. For years, the writer, curator, and journalist was a real fast-fashion addict. "I used to think of myself as the last savior of clothes before they hit the landfills in Africa, buying up every last bit of unwanted sale Zara. I called Zara my “crack” and used to joke with friends about going to get a crack fix." But after the collapse of the Rana Plaza production site and the documentary "The True Cost" her view of fashion changed. Today she refuses to participate in a system that rewards slave labor and sees herself as an advocate for educating the greater public. Read more…
— The Wearness
Superfrau,
April von Staufenberg,
gibt alten
Männerhemden ein
zweites
Leben als Superheldinnencape.
— Brigitte Magazine
Vogue Italia
The brand was founded as an antithesis to fast fashion. April's mission? Making the vintage "stylish and cool" through what she calls "boosted" or “special effects” vintage. With the hope that "instead of being the second cause of pollution in the world, fashion will become a pioneer of practices that change the world.”
Read more in Italian Vogue here
Read the English translation here
Iconist
Mit ihrem ersten Modelabel „After March“ will April von Stauffenberg ein wenig die Welt beflügeln. Die Berliner Designerin über do-it-yourself-Energien, Slow-Fashion, unseren gestörten Avocado-Wahn und den Travolta-Effekt.
Less A Fair
„Ich möchte Getragenes in ein neues Licht rücken und ausgewählten Vintage-Stücken einen humorvollen Booster verleihen.“ Mit diesem Ziel ist April von Stauffenberg mit dem Label After March mit Sitz in Berlin an den Start gegangen und hat damit dem klassischen Upcycling eine Trendwende beschert.